Launched with the battle-cry ‘Change the Rules’ TBWA\RAAD has been continuously disrupting the conventions of communications across the region.

TBWA\RAAD Middle East was established in the UAE in 2000 and now has over 1,000 people across four main divisions – advertising, digital, shopper marketing and PR. The Dubai office, located in the shadow of the Burj Khalifa, is the hub for the 12 associate offices across MENA. A testimony to the TBWA\RAAD philosophy, our offices are environment designed to disrupt and motivate, from beanbags to basketball courts to an astro-turfed indoor garden. For more info, please see the network section.

World Class Clients


Emaar Square - 

Burj Khalifa \ 

Building 1 \ Floor 6

P.O Box 40604 

\ Dubai \ U.A.E.




TBWA is a global collective, and has proven to be a catalyst in uniting over 11,300 people, operating in 305 agencies, in 98 different countries.

For more information, go to

Our Divisions

Ketchum Raad ME

A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices – Brand Marketing, Corporate, Healthcare, Food & Nutrition, and Technology – and specialty areas that include Concentric Communications (experiential marketing, events and meetings), Ketchum Entertainment, Ketchum Digital, Ketchum Global Research Network, Ketchum Sports, MMG (clinical trial recruitment), and Stromberg Consulting (change management and workplace communications), Ketchum leverages its marketing and corporate communications expertise to build brands and reputations for clients. A unit of Omnicom Group, Ketchum frequently collaborates with other marketing disciplines to deliver optimum, strategic and creative programming for its clients.


Integer is part of the World’s largest Shopper Marketing and promotional agencies and a key member of the TBWA Marketing Services portfolio. Integer lives at the Intersection of Branding and Selling and distills shopper insights into actionable, strategic, marketing solutions for clients in categories that include packaged goods and retail. telecommunications, fast food and entertainment.

Digital Arts Network

TBWA\Digital Arts Network (DAN) is the unification of TBWA’s digital talent, encompassing over 700 digital specialists within the network across 18 countries. DAN is a formal global structure for how TBWA approaches digital and integration, rooted in TBWA’s Media Arts philosophy that, everything between a brand and an audience is media and that increasingly, those touch points are digital. The core competencies of TBWA\DAN include creative technology, UX, e-commerce, social media, content, mobile, IP and platforms, analytics, search, audience behavior and production. The unique differentiator of TBWA\DAN is that clients get the best of local and global talent, best-of-breed specialists, resources and IP through one local entry point.


Chaoul Building - Lot 549-410 - Sin El Fil - Mkallis Main Road. T: +961 1 489521, F: +961 1 490137, E:


Jeddah 21422, Saudi Arabia. T: +966 12 622 2296, E:


PO Box 880, Muscat 130, Sultanate of Oman. T: +968 24 607 770 , F: +968 24 691 259 , E:


An Diab, Casablanca, Morocco. Postal Code: 20050, T: +212 522 79 80 80 , F: +212 522 79 80 90, Souad Benyahia, E: , Rachid Hamdad, E:


Algiers, Algeria. Postal Code: 2463, T: +213 21 36 03 41, F: +213 982 50 19 10, E:


Po Box: 926975 Amman, 11190 Jordan, T: +962 6 5525545 , F: +962 6 5522687, E:


Postal code: 13039, Kuwait, T: +965 2575 1383, F: +965 2575 1387, E:


1bis, Rue Tarek Ibn Zied, Mutuelle ville, 1082 Tunis, Tunisia, T: +216 71 288 000, F: + 216 71 287 873, E:


Po Box: 2648, Manama, Bahrain, T: +973 17 226 722, F: +973 17 225 722 ,E: