MD Ketchum Raad
Ashraf is a seasoned communication practitioner with a career spanning over 18 years. He has in-depth knowledge of the region’s business, social, cultural and geopolitical dynamics.
Ashraf has taken challenging positions in leading consultancy firms, where he had provided strategic advisory to wide range of regional and multinational clients, including government entities, mainly in corporate and public affairs.
Post to the listing of Aramex – the global logistics company out of the Middle East – at Dubai Financial Market, Ashraf drove its corporate communications and investor relations.
Prior to his corporate communication roles, Ashraf has practiced journalism since the mid-1990s, reporting to leading dailies in Jordan and the UAE.