CCO, TBWA\RAAD MENA
With over 23 years of advertising experience across the Middle East and North Africa, Walid has worked on hundreds of multinational and regional brands. During his recent time in Beirut, he managed to create landmark talk-of-the-town campaigns that generated tremendous impact in the media scene.
Walid’s trophy cabinet goes all the way back to 1992, spanning a multitude of prestigious local and regional award shows. This includes securing Gold at the Gemas Effie, the Grand Prix at the Dubai Lynx, and the “Creative Agency of the Year” title at the Mena Cristal 2014. His achievements also include esteemed international award shows such as the Cannes Lions, Cresta, Epica, Sabre, New-York Festival and the London International Awards.
Walid graduated “major de promotion” in 1992 at the Academy Libanaise des beaux-arts (ALBA) – Beirut, receiving the IAA Award for Best Advertising Diploma. He began his professional journey with Publicis Beirut in 1992, and after four rewarding years, he joined Impact BBDO Beirut in 1997 as Creative Director.
For more than 18 years, Walid worked within the Impact BBDO network, covering numerous key markets including Saudi Arabia, Algeria, Qatar, Yemen, Egypt and UAE, before moving back to Beirut in 2010 where he was promoted to Chief Creative Officer Levant & KSA.
In September 2015, Walid joined TBWA\RAAD as Chief Creative Officer Mena. He is based in both Beirut and Dubai. Walid founded a Comic Strip magazine in 2000, and and co-founded the Lebanese Syndicate of Graphic Arts and Illustration (SPGIL). He has also won the Lebanese National Water Polo Championship for 12 consecutive years.
Reda graduated from Syracuse University, New York with a double major in Advertising and Marketing Management. He has been an active member of the Middle Eastern communications industry for 18 years and is currently on the Executive Committee of the International Advertising Association UAE Chapter Board, Chairman of the Syracuse University MENA Alumni Board and a proud member of the Young Arab leaders organization.