This website uses cookies to improve your experience. Accept Refuse Privacy Policy

Nissan Camelpower
To help bring clarity to the endless discussions about the inherent off-road capabilities of SUVs in the Gulf market, Nissan introduced Desert Camel Power- a radical new concept which will eventually revolutionise the way vehicles are evaluated for desert performance.

Developed by Nissan engineers, “Desert Camel Power” uses a scientifically proven formula to determine, in an accurately measurable and reproducible way, how a given vehicle will perform in typical desert off-road conditions.

Horsepower alone is not enough to perform well in desert conditions, but just as horsepower can be calculated scientifically, so can Desert Camel Power, thereby raising the prospect of an at-a-glance indication of a vehicle’s desert fitness.

It’s a simple concept and one that can be applied with relative ease to test vehicles in the conditions typically found in the Arabian peninsula.

Nissan engineers got together scientists working in the field of metrology (the scientific study of measurement) to both define and find ways to measure Desert Camel Power using methods that are universally reproducible. It took time, effort, inspiration, and no lack of mathematical genius to come up with the formula which can be applied to any off-road vehicle, anywhere in the world that positions itself as being desert-capable. That formula can be rendered as:

CP = velocity x weight x sin (trajectory).

The scientific paper resulting from this collaboration and the formula itself have been presented to ESMA (Emirates Authority for Standardization and Metrology) which has been highly receptive to the idea of this entirely new unit of measurement.

Desert Camel Power will in future be used in all Nissan Middle East showrooms and marketing literature to define the desert capabilities Nissan’s SUV line-up.

Awards

2017 \ Cannes Lions \ Silver

2017 \ Lories \ Grand Prix \ Gold

2017 \ Disruption Awards \ Merits

2018 \ Dubai Lynx\ 2 Grand Prix \ 4 Silver \ 2 Bronze

2018 \ Cannes Lions \ Bronze

2018 \ WARC Awards \ Bronze