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Nissan ICC
In a declining market, NissanME, a brand that always communicated “Arabs-First” wasn’t retaining Asian Expats. A rare opportunity changed everything when Nissan globally signed on to sponsor the ICC World T20 Tournament and asked our local agency to not just bring the campaign to the Gulf, but launch it globally too.

Overcoming our lacking cricketing credentials, we engaged fans by tapping into the heightened excitement of T20 cricket, owning moments of cricketing excitement on and off the field. In just one month, Overall Opinion of Nissan amongst Gulf Asians improved drastically and the campaign saw an unexpected impact on sales.

Awards

2016 \ MENA Effies \ Silver