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Pril: One Drop Bottle
Introducing the Pril One-Drop bottle, the exact detergent bottle, reduced to
the size of a fingernail. Inside, the exact powerful volume of 1ml that removes crust and grease from a whole set of dishes. In a category that had fallen into a sea of sameness of on-screen cliché demos manufactured in post-production studios, we created a simple and self-explanatory way of taking our big on-screen demo and putting it into consumers’ hands to test off-screen, proving to the homemakers of the Middle East the power of the Pril solution. Note: This was a limited edition.
The crafting process took over 6 months; a mold was created after 20 hours of meticulous labor, following the exact design and shape of the real size bottle. 10,000 squeezable
bottles were produced and one drop (1ml) of Pril liquid was injected into each of them, one by one. A final mini size label sticker was attached to it. The red cap to hold the liquid was added at the end. In a period of a month the samples were handed over in main supermarkets in UAE.

Awards

2016 \ Cannes Lions \ Bronze

2016 \ Clio Awards \ 2 Silver

2016 \ MENA Effies \ Gold \ 2 Silver

2017 \ Cristal Festival \ Grand Prix \ 2 Gold \ Silver \ Bronze

2017 \ D&AD \ Wood Pencil

2017 \ One Show \ Bronze

2017 \ Dubai Lynx \ Grand Prix \ 5 Gold \ Silver \ Bronze

2017 \ Disruption Awards \ Gold \ Merit

2017 \ MENA WARC \ Silver

2018 \ Dubai Lynx \ Grand Prix