March 14, 2024
TBWA\RAAD has been recognized in Fast Company Middle East’s prestigious list of Best Workplaces for Women in 2024.
March 12, 2024
TBWA\RAAD celebrated International Women’s Day on March 8th by gathering its remarkable women to recognize and celebrate their achievements and announcing a new program to support its female workforce.
TBWA\RAAD’s panel at Dubai Lynx featured moderator, Joe Lahham, Managing Director, TBWA\RAAD and speakers, Eman Murad, Director of Marketing and Communications Enterprise at du and Ahmed Arafa, Marketing Director at KFC MENAPAKT & CIS.
March 8, 2024
The societal shift toward harnessing the immense potential of women in the workplace is paving the way for success
March 1, 2024
In partnership with D&AD, TBWA\RAAD opened its Dubai doors to fresh graduates and early professionals, offering them a golden opportunity to showcase their work to seasoned creatives.
February 14, 2024
In her latest article for MediaCat Magazine, TBWA\RAAD’s Strategic Planner, Aneeta Aby, shares her insights on the pivotal role of cultural relevance for brands in advertising. The feature emphasizes the importance of understanding consumer desires.
February 6, 2024
With the popularity of social and digital media, the expectations and preferences of the modern consumer has shifted from traditional one-way marketing, requiring a significant shift in brand communication strategy. To learn more about this shift, we sat down with Tony Kayouka, TBWA\RAAD’s Head of Social and Content.
In a showcase of digital artistry, Nissan Middle East has recently revealed a CGI masterpiece featuring the iconic Patrol lineup on the billboard of City Walk Dubai. This viral video seamlessly integrates cutting-edge technology with a creative vision, portraying the Patrol against dynamic, surreal landscapes that mirror its robust elegance and advanced features.
The year ahead for creativity by Santiago Cuesta and Frederico Roberto, ECDs at TBWA\RAAD.
In an exciting collaboration announced earlier in 2023, TBWA\RAAD and Core42 are revolutionizing creativity with Jais. This dynamic partnership is set to amplify Arabic content online and shape the future of advertising. Noah Khan, Regional President of Digital & Innovation, CEE, Middle East and Africa at TBWA and Ihsan Anabtawi, Executive Vice-President and Chief Commercial Officer at Core42, recently spoke to Arab News about the potential and impact of this innovative partnership.
As agencies navigate critical junctures, agency culture surfaces as both the catalyst for innovation and the melting pot of its shortcomings. Communicate sat down with Reda Raad, CEO of TBWA\RAAD Middle East, to explore the current fabric of agency culture and what the next frontier of this realm could look like.
February 2, 2024
In its latest Eclectic article, Lürzer’s Archive asked creatives about their preferred digit: 0 or 1? Beyond these numerical choices lie deeper narratives to explore the depths of our digital lives, and uncover what inspires creatives worldwide. Our Chief Creative Officer, Walid Kanaan, reminds us why zero isn’t just a digit; it holds the key to boundless innovation. For him, zero is a fertile ground for innovation and a chance to embrace the void as a canvas for imagination.
January 25, 2024
As the Head of Social and Content, Tony Kayouka will take charge of TBWA\RAAD’s social media initiatives, concentrating on crafting compelling narratives and spearheading impactful campaigns. His focus is on adopting authentic approaches and integrating meaningful strategies that resonate with the audiences of client brands, establishing solid connections.
January 23, 2024
In a recent article for Arabian Business, our CEO, Reda Raad, engaged in insightful conversations with business leaders from the region’s largest brands to gain a deeper understanding of their unique perspectives on creativity and agency partnerships.
Currently serving as the Managing Director forGrowth in Dubai, Leach’s appointment to head TBWA\RAAD’s operations in the Kingdom strengthens the agency’s presence in the country and continues its commitment to sustained growth and investment in the Middle East.
While COP28 took place in the UAE in December, Campaign Middle East aimed to assess the industry’s sentiment regarding brands showcasing their commitment to the environment. Haïkel BEN HAMOUDA, Planning Director at TBWA\RAAD, shared his distinct perspective on the matter, emphasizing the collective responsibility of brands to safeguard the environment.
As the new year unfolds, Fast Company Middle East explores the transformative changes that organizations and business leaders must embrace in the workplace in 2024, with a focus on fostering innovative cultures and transcending conventional rewards. Our Director of People, Claudinia Harper, MA, MCIPD, ODCP, expertly guides us through the pivotal components for managing and reshaping the employee experience in the modern workplace.
In ArabAd’s Special KSA issue, our CEO Reda Raad explores the dynamic landscape of Saudi Arabia. From navigating the challenges of talent wars to masterfully reshaping the narrative, Reda leads us on a compelling journey of creative transformation at the heart of Saudi Arabia.
December 18, 2023
TBWA\RAAD’s ‘Keep Asking Why’ campaign for Nissan Middle East, has been chosen by AdForum as one of the top 5 automotive advertising campaigns worldwide for the month of December.
November 28, 2023
Nissan’s regional Intellectual Property Rights (IPR) campaign, “Keep Asking Why,” redefines the narrative surrounding counterfeit parts awareness through a delightful blend of humor and innovation.
November 27, 2023
TBWA\RAAD has been recognized as one of the Middle East’s Most Innovative Companies for the second consecutive year by Fast Company Middle East. The agency earned this recognition for its significant positive social impact and its commitment to fostering innovation within the workplace.
November 24, 2023
For the 2nd consecutive year, TBWA\RAAD has been recognized as one of the Middle East’s Most Innovative Companies by Fast Company Middle East for “creating shared goals through dynamic and flexible policies”.
November 21, 2023
TBWA\RAAD Executive Creative Director Frederico Roberto shares his personal experience with outdoor advertising and discussed the various opportunities for leveraging this traditional medium to maximize impact and make a statement.
Numerous campaigns have been made to bring attention to the problems at sea. But in the Middle East it’s the desert that needs saving too, because human-made pollution poses the biggest threat to it. Nissan used a unique visual metaphor of waves made from sand and waste to bring to the surface another environmental issue that’s too often ignored.
November 1, 2023
TBWA\RAAD introduces its new Executive Creative Directors Frederico Roberto and Santiago Cuesta, hired to elevate the agency’s creative game.
October 19, 2023
TBWA\RAAD partners with Core42 to push the limits of creativity and drive innovation in the Middle East. This collaboration will help brands explore the creative potential of Jais, the world’s leading Arabic Large Language AI Model.
October 11, 2023
TBWA\RAAD launches “Pause to Recharge” on World Mental Health Day, an initiative designed to prioritize employees’ well-being, providing them with the necessary time for renewal and relaxation, and elevate the quality of work delivered to clients by fostering a healthy work environment.
September 12, 2023
Salwa Elmeniawy has been elevated to the role of Chief Finance Officer (CFO), overseeing TBWA\RAAD’s financial operations throughout the Middle East, further supporting the agency’s ongoing expansion in the region.
September 5, 2023
Director of People Claudinia Harper speaks about inclusivity in our industry in Campaign Middle East’s annual Women in Advertising issue.
August 16, 2023
Regional President of Digital & Innovation for the CEE, Middle East and Africa, Noah Khan, shares his experiences and takeaways from this year’s Cannes Lions Festival of Creativity.
July 27, 2023
Generative AI is reshaping the way we work and think in the creative industry. Executive Digital Director Rony Skaf shares insights on how businesses and agencies are preparing for this exciting new era.
July 25, 2023
This year, World Conversation Day held special significance in Lebanon. On July 12th, citizens woke up to discover their streets inundated with numbers – not just any numbers, but the precise and personal phone numbers of their own politicians.
July 3, 2023
For the launch of its iconic Patrol 2023, Nissan took the world on an extraordinary, exhilarating journey, showcasing a legendary SUV that continues to #DefyOrdinary in every way.
June 26, 2023
Rama Zarafili, Account Director at TBWA\RAAD, writes in Ad Forum’s ‘Modern Parenting’ series, on the power of embracing diversity and portraying an authentic and relatable depiction of parenting in advertising.
June 12, 2023
KFC pushes the boundaries of creativity with its latest campaign, The Originals, which aims to captivate the region’s youth, collaborating with renowned hip hop artists Abo El Anwar from Egypt and Slo Moe from Saudi Arabia.
April 18, 2023
TBWA\RAAD announced the immediate promotion of Romy Abdelnour to the position of Head of Communications. Romy leads the agency’s Public Relations and Corporate Communications strategy, and is responsible for promoting the company’s vision for Disruption® in the region.
Dan Leach[email protected]
Romy Abdelnour[email protected]