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Alex Pineda

Executive Creative Director

Born in Bogotá, Colombia, Alex Pineda holds a master’s degree in 'Creativity and Strategic Management of Advertising' from the European Institute of Design in Barcelona and a certificate in Advertising Management and Graphic Design from the Jorge Tadeo Lozano University of Bogotá, Colombia. His work has been recognized at major global advertising awards competitions, including the Cannes Lions Festival of Creativity, D&AD Awards, One Show, Clio, Dubai Lynx, London International Awards, New York Festivals and many others.


Alex landed in the UAE and joined TBWA\RAAD in 2014, and has climbed the career ladder with great determination and passion. He was elected 'Associate Creative Director of the Year' for the Middle East and North Africa by the 'Black & White Report' in 2018; and as the number one creative copywriter in the United Arab Emirates by ‘Lürzer's Archive’ Magazine in 2017, 2018 and 2019.


In love with creativity, Alex is 100% sure that when things are done with your soul, they have no reason to go wrong.