PR Director, Eleven PR
Andira has 11 years of experience in PR and communications across the Middle East, having worked in both agency and in-house roles.
Her experience focuses on corporate communications, public affairs and consumer marketing. In her capacity as an Account Director / Senior Counsel, she has serviced several industries including FMCG, tech, finance, government and quasi government. She looked after global coveted brands such as McDonald’s, Netflix, TikTok, Uber, Mastercard, PepsiCo among others.
Prior to joining Eleven, Andira worked at Publicis Groupe, Weber Shandwick, Hill+Knowlton Strategies and IPN where she led start-ups businesses, devised communications strategies and creative concepts for key brands in the region.
Andira also worked with global NGOs and think tanks on a plethora of public policy issues such as rule of law, anti-corruption, climate change, women’s rights and youth.
She holds a BA in Law from Filiere Francophone de Droit et Sciences Politiques and a Specialist Diploma in Public Affairs from CIPR London. She is fluent in Arabic, English and French.