Director of People
Claudinia joined TBWA\RAAD in January 2022, leading the agency’s HR team, in a mission to align the agency’s people and culture strategies with business goals, while keeping the employee experience at the forefront. Her values-driven, data-informed approach will contribute to scaling the TBWA culture, cultivating an environment where talents can innovate, collaborate, and thrive.
Claudinia has more than 20 years of international experience in leading the development and execution of people-centric, data-driven HR strategies that enable organizations to unlock the potential of its people to deliver high performance. She combines a passion for people and deep HR expertise, with a wealth of business savvy gained in a diverse range of industry sectors across Africa, the Middle East, and the United Kingdom.
In her most recent role, Claudinia was the MENA Regional Inclusion Advisor for the UK Government’s Foreign, Commonwealth and Development Office, supporting leaders across the Middle East and North Africa region to build high performing, inclusive teams and cultures. Prior to that she held a number of senior roles at KEO International Consultants where she charted new ground in people operations, organization and employee development, and talent management for the global organization.
She holds a Masters in HR Management from Middlesex University, a professional certification in OD from the Institute of Organization Development and is a Chartered Member of the CIPD.
She adores her family (Husband Tom, Daughter Alia, and Pumpkin the Diva Cat), has a really close relationship with coffee, and places a high priority on having fun at work.