Chief Innovation Officer
Always dissatisfied with the status quo, Jennifer spent years shaping the future of some of the most valuable brands in the world and their ambitious challengers. Leading the development of business frameworks and the strategy formulation and implementation for companies in industries as diverse as fine dining, beauty and mobile, among others, her experience spans brands such as Google, Apple, Ikea, Starbucks, Expo 2020, Coca-Cola, Volkswagen, Ruth’s Chris, D3, flydubai, Dubai Tourism and The Executive Council of Dubai.
Expert at enabling and facilitating deep collaboration and creativity, she’s a disciple of Stanford's d.school and an advocate of design thinking, human centered innovation and above all Disruption.
Jennifer leads transformation at TBWA\RAAD through an always in beta mindset. This starts with the strategy, social and digital teams that she supervises directly and through close partnerships with the creative and account leads to continuously improve how we craft Disruptive ideas.