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Jim Robbins

Executive Creative Director

Jim Robbins joined TBWA\RAAD as Executive Creative Director in March 2021.

Jim has an extensive experience of over 13 years, throughout which he has worked on major brands such as Coca-Cola, Google, MINI Cooper, PlayStation and Snickers across North America, Australia and now the MENA region.

Over the span of his career, Robbins has been awarded 24 Cannes Lions, three Webbys and one Emmy nomination, and has helped three agencies win agency of the year accolades: Clemenger BBDO Melbourne (2017 Cannes Lions Agency of the Year), BBH New York (2012 Webby Awards Agency of the Year) and Crispin Porter + Bogusky Boulder (2010 Cannes Lions Interactive Agency of the Year).

Under his creative leadership, the Snickers Hungerithm campaign was included as one of Australia’s best campaigns of the decade by Campaign Brief in 2020. His Google Chrome “Jess Time” film was named the No. 1 Tear-Jerker Commercial of All Time by Mashable, and his BooneOakley website redesign was named No. 1 among the Most Innovative Website Design of All Time by Huffington Post. Robbins was also ranked 8th globally among writers in the 2017 Cannes Lions Global Creativity Report.

Robbins began his professional journey in 2007 after graduating from VCU Brandcenter with a master’s in advertising copywriting.