Joe has spent over 16 years working on multi disciplinary assignments in various countries within MENA and Europe. All of this helped him bring back best practices in integrated communication, strategy, marketing, digital, and and innovation. Joe is passionate leader, ambitious partner, and enthusiastic team player, with a determined mindset to turn around the operational challenges by leading and understanding the people and the problem.
Joe Joined TBWA\RAAD in Sept 2013, as a Group Account Director and slowly gained his management trust to lead the Account Management Department, prior to his latest assignment as a General Manager.
Before joining TBWA\RAAD, Joe worked with Wieden+Kennedy Amsterdam / Dubai as a Regional Account Director on GE MENAT. He started his advertising career in 2004 with GREY working on regional clients: Twix and Galaxy, Bacardi, VISA, Burger King, Solider, Pampa juice, then moved to Leo Burnet for 6 years. During his telecom assignment, he was involved in launching two major telecom operators in the region (du, VIVA) and was involved in 3 start up offices.
He holds a BA in Marketing (NDU) and an MBA from Newport California.