Joe has spent over 16 years working on multi-disciplinary assignments in various countries within the MENA Region and Europe. All of this has helped him acquire best practices in integrated communication, strategy, marketing, digital and innovation. Joe is a passionate leader, ambitious partner, and enthusiastic team player, with a determined mindset to turn around the operational challenges by leading and understanding the people and the problem.
He joined TBWA\RAAD in Sept 2013, as a Group Account Director and has ambitiously and firmly climbed the career ladder ever since, until his latest appointment as Managing Director for the agency in Dubai.
Prior to joining TBWA\RAAD, Joe has worked with Wieden+Kennedy in Amsterdam and Dubai as a Regional Account Director on GE MENAT. He started his advertising career in 2004 with GREY working on regional clients: Twix and Galaxy, Bacardi, VISA, Burger King, Solider, Pampa juice, then moved to Leo Burnett for 6 years.
He was involved in launching two major telecom operators in the region (du, VIVA) as well as establishing 3 start up offices.
He holds a BA in Marketing (NDU) and an MBA from Newport California.