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Krix Berberian

Regional Executive Creative Director

Krix is an award-winning, passion-driven, and diversely-experienced Regional Creative Director with more than 15 years of experience in the industry.

He has joined TBWA\RAAD in 2012, and has been leading the creative development of many regional accounts such as QTA, MTN, Unilever, SCB and AUBMC.

Prior to joining TBWA\RAAD, Krix worked as a Creative Director at J.Walter Thompson for 8 years, where he handled a diversified portfolio that covered telco, banking and automotive.

He is driven to bring in innovation and champions content creation.


Besides being tech savvy and a gourmet cook, Krix is an award-winning photographer. His drive to capture stories made him travel the world and unlock new cultures.