This website uses cookies to improve your experience. Accept Refuse Privacy Policy

Natalia Abboud

Managing Director, TBWA\RAAD Lebanon

With over 15 years of marketing and communications experience, Natalia has worked with well-established brands both home-grown and multinational: Consumer goods /FMCG (Beiersdorf/Nivea, Mars, Henkel); Telco (Nokia); Lifestyle/Leisure (Ferrari World Abu Dhabi, Royal Opera House); Healthcare (3M, Sirona, Zimmer) Government (Dubai Events and Promotions Est). In 2006 after having earned her MBA/Marketing and Corporate Strategy at HEC Montreal, Natalia decided to shift to the world of advertising working for the likes of Montreal-based agency, Cossette and JWT – Dubai.

Natalia joined TBWA\RAAD in March 2010 as Brand Leader and Head of Business Unit. A strong believer in the disruptive power of creativity and collaborative thinking, Natalia is uncompromising on the creation of real and sustainable value for her clients, teams, and organization.