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Natalia Abboud

Managing Director, TBWA\RAAD Lebanon

With over 15 years of marketing and communications experience, Natalia has worked with well-established brands both home-grown and multinational: Consumer goods /FMCG (Beiersdorf/Nivea, Mars, Henkel); Telco (Nokia); Lifestyle/Leisure (Ferrari World Abu Dhabi, Royal Opera House); Healthcare (3M, Sirona, Zimmer) Government (Dubai Events and Promotions Est). In 2006 after having earned her MBA/Marketing and Corporate Strategy at HEC Montreal, Natalia decided to shift to the world of advertising working for the likes of Montreal-based agency, Cossette and JWT – Dubai.


Natalia joined TBWA\RAAD in March 2010 as Brand Leader and Head of Business Unit. A strong believer in the disruptive power of creativity and collaborative thinking, Natalia is uncompromising on the creation of real and sustainable value for her clients, teams, and organization.