Head of Strategy
Rafael joined TBWA\RAAD in January 2022, to lead the agency’s planning department.
As a strategist and planner, Rafael learned and thrived in agencies such as AlmapBBDO, JWT, McCann and CPB+, having worked for Ford, GM, Volkswagen, Embraer, Nokia, Mastercard, Diageo, Amazon, Deezer, Uber, Stella Artois and Activision. Under his lead, some of those brands were awarded in Effie Brazil and Effie LATAM.
He holds a bachelor’s degree in Social Communications in University of São Paulo, a postgraduate degree in Urban Economics & Public Management at PUC-SP (Pontifícia Universidade Católica de São Paulo), in User Experience & Interaction Design at IED-SP (Istituto Europeo di Design - São Paulo), and is just wrapping up the Afro-Brazilian and Indigenous' History, Culture and Literature program at Unicesumar-SP.
Rafael has a compulsion for books, comics, Spider-Man, boxing, Adidas clothes, weird museums, Radiohead, and music festivals. But mostly books.