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Reda Raad


One of the key architects who started TBWA\RAAD in Dubai 16 years ago, Reda Raad has helped transform the agency from a start-up of four people into one of the leading MENA communications groups. Under his leadership TBWA\RAAD now operates with a network of 12 full service agencies across the Middle East and North Africa and is home to over 1000 employees.

Reda led the diversification strategy of the group and TBWA\RAAD is now a multi disciplinary communications group encompassing TBWA Advertising, Integer Shopper Marketing, Ketchum Raad Public Relations consultancy and Digital Arts Network. TBWA\RAAD creates disruptive ideas expressed through media arts for partners such as Nissan, Apple, Bloomingdale’s, Standard Chartered Bank, McDonald’s, Pepsi International, Al Marai, Johnson & Johnson, Louvre Abu Dhabi, Qatar Tourism, Qatar Foundation, Emirates Holidays, Infiniti, Henkel, American University of Beirut Medical Center.

Reda graduated from Syracuse University, New York with a double major in Advertising and Marketing Management. He has been an active member of the Middle Eastern communications industry for 18 years and is currently on the Executive Committee of the International Advertising Association UAE Chapter Board, Chairman of the Syracuse University MENA Alumni Board and a proud member of the Young Arab leaders organization.