ChickenStock
KFC
TBWA\RAAD Dubai
Overview
Counterfeits are everywhere. Clothes, bags, shoes, phones, watches, jewelry, movies, and everything in between. But a thing that is commonly counterfeited is something you wouldn’t expect: KFC photos. From the largest cities to the smallest villages across the MENA region, restaurants, corner shops and cafeterias share a very familiar set of photos: KFC’s fried chicken, Zingers, Twisters, etc. And the reality was that there was very little KFC could do about it.
Did you know that people steal KFC’s product photos? Yes, it happens.
Counterfeits are everywhere. Clothes, bags, shoes, phones, watches, jewelry, movies, and everything in between. But a thing that is commonly counterfeited is something you wouldn’t expect: KFC photos. From the largest cities to the smallest villages across the MENA region, restaurants, corner shops and cafeterias share a very familiar set of photos: KFC’s fried chicken, Zingers, Twisters, etc. And the reality was that there was very little KFC could do about it.
That’s not the worst part. KFC is very proud of their photos. They’re intentionally crafted to be mouthwatering, craveable. Anyone gets tempted by them.
However, these photos were being murdered: copied in low resolution, stretched, inverted, distorted, even pixelated beyond recognition. A crime against KFC’s reputation.
If others were going to steal product shots from KFC, well, at least do it properly.
Introducing KFC Chicken Stock: an image database filled with delicious drool-worthy chicken for anyone to use by downloading high-resolution KFC photos in all their glory, absolutely free.
