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Connect Slow Trends and Ice Bucket Challenge
Lebanon is a country that thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. This campaign tackles that slow connectivity with humor and uses unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake.

Awards

2017 \ Lories \ Silver

2017 \ Dubai Lynx \ 2 Gold \ 2 Silver

2017 \ MENA Effies \ 3 Gold

2018 \ Dubai Lynx \ 2 Gold \ 3 Bronze

2018 \ Warc Awards \ Gold \ Smart Spender Special Award

2018 \ Loeries \ Silver

2018 \ WARC MENA Awards \ Silver

2018 \ MENA Effie \ Silver