The Emirates Movie Index: Holiday packages that fluctuate according to the movie plots. In partnership with top TV networks in UAE, we used prime movie slots to sell destinations in real time. By using real- time banners, we displayed offers that went down every time something went wrong in the city featured in the movie; and up every time something went right. So, for example, if Aliens attacked Los Angeles, the price to LA went down instantly. If the aliens were defeated, the price went back up again, etc. We selected movies that covered over 16 destinations, with some of them covering even multiple destinations at the same time. Using all types of genre, from action to comedy to sci-fi and even Bollywood.