GoSport Men’s Sale
Go Sport is one of the biggest sports retailer in UAE, they were going on sale for all men sportswear products. Miserable_Men is a famous instagram profile that compiles pictures of unfortunate men going shopping with their wives. As they wait bored holding the bags and waiting hours for their wive's to try on everything at the store. They have poked into a universal insight, specially here in the UAE, where huge malls and shopping is king. Inspired by this, we created a campaign poking fun on an opposite world, where bored women have to wait hours and hours for their husbands to try everything on and finish shopping.