Hebrew Card

A profound yet simple and personal creative idea that demonstrated the UAE’s commitment to welcoming Israelis to their nation. The idea was to re-design the business cards of the Chairman of ADIO, His Excellency Mohammad Ali Al Sharafa and the Director General, His Excellency Dr. Tariq bin Hendi using the Hebrew language, a language that had been banned from the UAE for decades, to hand-out after meeting with Israelis to show how much they were willing to reach out to them and make them feel welcome.