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Camel Power
To help bring clarity to the endless discussions about the inherent off-road capabilities of SUVs in the Gulf market, Nissan introduced Desert Camel Power- a radical new concept which will eventually revolutionise the way vehicles are evaluated for desert performance.

Developed by Nissan engineers, “Desert Camel Power” uses a scientifically proven formula to determine, in an accurately measurable and reproducible way, how a given vehicle will perform in typical desert off-road conditions.

Awards

2017 \ Cannes Lions \ Silver

2017 \ Lories \ Grand Prix \ Gold

2017 \ Disruption Awards \ Merits

2018 \ Dubai Lynx\ 2 Grand Prix \ 4 Silver \ 2 Bronze

2018 \ MENA Cristal Festival \ Grand Cristal \ 5 Gold \ 2 Silver

2018 \ WARC Awards \ Bronze

2018 \ Cannes Lions \ Bronze

2018 \ Loeries \ 2 Bronze

2018 \ Clio Awards \ Silver

2018 \ Loeries \ 2 Bronze

2018 \ WARC MENA Awards \ Warc MENA Prize \ Research Excellence Award

018 \ Clio Awards \ Silver