Nissan Unstuck Poster

Arabian Automobiles Company (AAC)

TBWA\RAAD Dubai

Overview

The desert is not for beginners. The first rule of off-road driving is to go in convoy. However, many inexperienced drivers go alone, their overconfidence makes them believe that any 4×4 vehicle can get out onto the dunes, when in reality, not all 4×4’s are created equal, and driving in the desert requires a small amount of skill and technical knowledge. Most of these beginners end up stuck and need help getting unstuck. We believe that no-one should get stuck in the desert, so we created the Unstuck poster: A poster that also doubled as a traction mat, to free cars stuck in the desert.

Awards

2020 \ CRESTA \ Bronze

2020 \ Loeries \ Bronze

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