Bankers is an insurance provider that has been operating in the region for a while. They knew how challenging it was to talk about retirement and they wanted to develop a campaign to promote their retirement plans. The problem is that people generally don’t think about retirement until they get close to the age of retiring. By that time, it’s too late to invest in a plan that will make the retirement period a smooth ride. On top of that, in the Arab world, many (if not all) parents rely on their kids to support them when they are older.
But what if your kids’ career has no promise whatsoever? What do you do then?
Bankers launched a simple film that encourages people to take control of their future and do the smart thing: invest in their own retirement.