In a cluttered category where brand communication is mainly focused on the performance of air products and their latest technology, Daikin chose a more inspiring approach, shifting to a
human-driven conversation which highlights the most invisible yet crucial asset of human life: Air.
Air is life. It impacts the body, mind, and performance of human beings. It is the essence of everything living. Through its new brand platform, Daikin chose to celebrate ‘The Art of Air’, fresh clean air, which unlocks better, healthier and more comfortable lives.