Wrong Place

MC&G

TBWA\RAAD Dubai

Overview

Dubai is perceived as a land of opportunity by many. People from all over the world pack their bags, move away from their loved ones, leave the homeland they grew in to experience the ‘Dubai Life’.

Many even go for jobs that may not be optimal for them and their skillset just to experience the 9th best place to live and work in. This often results in many finding themselves in the wrong place, working the wrong job, and growing unhappy.

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Start Something

Careem has launched a global campaign that communicates its new positioning and reinforces its brand purpose, with an empowering message: “Start Something”.

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